Articles — Design

Interface design values

Clarity above all. Efficiency when interfaces are clear. Consistency when interfaces are efficient. Beauty when interfaces are consistent.

Product design skills in plain English

In short, I’d like to get specific about the fundamental skills involved in product design, a few brief examples of the type of work that can be done for each skill, and how they’re mapped to common product design roles.

Design is a Team Sport

Design can’t be relegated to a single role. We all care. We all want to make a better product. Unfortunately, we all too often forget the most important member of the team: the customer.

What Does it Mean to be Simple?

Most of the time we think simple means less, that by removing stuff we achieve simplicity. A better definition of simple is “just enough for comprehension and the ability to pursue and complete our goals”.

Match the Tool to the Problem

One designer will claim that you shouldn’t do anything without sketching it out while another claims that doing anything less than full-on HTML prototypes is a waste of time.

Decoupling Usability and Visuals

Design is often seen as a subjective and creative pursuit. I tend to agree, but feel that the more subjective and detached you are from specific strategic goals, the more problems will arise.

Taking the Guesswork Out of Design

Creativity breathes life into successful websites. However, creative ideas and solutions can sometimes seem like guesswork — and guessing is risky business. So what can designers do to show clients they’re using a solid strategy and have the best intentions?