Articles — Manage

The problem with problems

Don’t talk about problems (or solutions). Instead, talk about progress. Only then can we be precise without dictating implementation details.

Writing a good objective

Working with abstract concepts doesn’t make us more strategic. It doesn’t mean we understand the big picture. It doesn’t mean we’re doing something more valuable.

Product design skills in plain English

In short, I’d like to get specific about the fundamental skills involved in product design, a few brief examples of the type of work that can be done for each skill, and how they’re mapped to common product design roles.

Learning to Observe

With the right background, an observer can find so much more value in their observations. But when the background of the observer is different than the intended audience, an observation can become a huge liability.

Match the Tool to the Problem

One designer will claim that you shouldn’t do anything without sketching it out while another claims that doing anything less than full-on HTML prototypes is a waste of time.

Taking the Guesswork Out of Design

Creativity breathes life into successful websites. However, creative ideas and solutions can sometimes seem like guesswork — and guessing is risky business. So what can designers do to show clients they’re using a solid strategy and have the best intentions?